Our mission is to create a fairer financial system

We are the income layer enabling customers to build financial fairness for everyone.

Pinwheel at a glance

$77M

Funding from leading investors like Coatue, GGV, and more

100+

Pinwheelies (and counting) driving home our mission

400x

Increase in monthly executed processes in 2021

177x

Growth in annual recurring revenue in 2021

Our story so far

2018

Pinwheel founded by Anish Basu, Curtis Lee, and Kurt Lin to create a fairer financial system.

2019

Builds the world’s first API for payroll, securing seed funding from First Round Capital, Upfront Ventures.

2020

Covers over 70% of paid US workers and integrates with every major payroll platform.

2021

Raises $20M Series A and accounts for over half of all direct deposit switches in the neobank market.

2022

Raises $50M Series B, expands coverage to 80% of US workers and enables new use cases like earned wage access.

Building a better system together

Our mission is to create a fairer financial system, and we see Pinwheel as the way innovators build that fairness for everyone. We’re the income layer giving builders the tools to fix what’s broken. By focusing on real consumer challenges and enabling companies with a reliable platform, we’re shaping a new system that makes room for everyone.

Our investors

The First Round logo
The Upfront logo
Investor: Coatue
Investor: GGV Capital
The Amex Ventures logo
The Company Ventures logo
The Franklin Templeton logo
The Indeed logo
The Kraken logo
The TQ Ventures logo
The Primary logo
The Semper Virens logo

Want to help build a fairer financial system?

It’s our people that make Pinwheel turn. Building the future of finance takes a dedicated team of collaborators, hurdlers, planners, bold types, and challengers — and that’s exactly who we are.

Join our team