Pinwheel Solutions

Be the primary bank with Pinwheel solutions

Pinwheel is the payroll-powered financial infrastructure that banks, fintechs, lenders, and financial platforms use to achieve primacy. A single, modular platform connects payroll systems to financial products, powering solutions for deposit switching and bill capture, income and employment verification, earned wage access, income insights, and broader payroll connectivity — all built around FCRA-compliant workflows and deployment paths that range from full SDK control to no-code implementation. Together, these capabilities help businesses turn payroll connectivity into deeper customer relationships.

44%
define primacy by direct deposit
36%
define primacy by direct deposit & where they pay bills
89%
of consumers use one bank
89%
of consumers use one bank
44%
define primacy by direct deposit
36%
define primacy by direct deposit & where they pay bills
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X Money Logo
Kraken Logo
Credit karma Logo
Robinhood Logo
KeyBank Logo

Explore Pinwheel API products for modern consumer financial technology

Banks, fintechs, lenders, and financial platforms come to Pinwheel with different priorities — some are focused on digital account activation and deposit growth, others on underwriting accuracy, and others on building earned wage access or financial wellness products for hourly and gig workers. Pinwheel sits at the intersection of payroll systems and financial institutions, giving these teams direct, consumer-permissioned access to income and employment data. A solution is the outcome you want to deliver; a product is the API that delivers it.

Win primary banking relationships and grow deposits

Capture the paycheck and recurring bills so accounts are funded, active and primary.

Underwrite and collect loans from the paycheck

Verify income at the source and repay directly from pay.

Power earned wage access with verified earnings

Give employees on-demand access to wages they have already earned.

Personalize banking with real-time income data

Time offers, alerts and guidance to each customer’s actual pay cycle.

Banking Primacy

Achieve primacy and grow deposits with Pinwheel

The fastest way to win a primary banking relationship is to become where customers get paid and where their bills go. Pinwheel makes switching easy with deposit switching, bill switching, and a single onboarding flow, so new accounts turn into active, funded ones. Customers with direct deposit hold 2-3x higher balances.

Grow deposits

Prompting deposit switching at the moment of account opening turns a new signup into an active, funded account. Customers enrolled in direct deposit hold 2-3x higher average deposit balances and have been proven to be up to 5x more profitable. Pinwheel’s Direct Deposit Switching API lets institutions embed this step directly into digital onboarding, without requiring users to leave the app, helping financial providers meet their deposit growth goals.

2X
higher conversion than last gen solutions

Capture recurring bills

Bill Switch moves recurring payments, such as subscriptions, utilities and insurance, from a customer’s legacy bank to yours with card-on-file and recurring ACH updates.

40%
of recurring bills switched within 45 days

Enable Deposit and Bill Switching at onboarding

Switch Kit packages deposit and bill switching into a single embeddable onboarding flow, comprising the ultimate digital account activation solution that gives institutions a faster path to banking primacy.

Day 1
achieve primacy at onboarding

Grow deposits

Prompting deposit switching at the moment of account opening turns a new signup into an active, funded account. Customers enrolled in direct deposit hold 2-3x higher average deposit balances and have been proven to be up to 5x more profitable. Pinwheel’s Direct Deposit Switching API lets institutions embed this step directly into digital onboarding, without requiring users to leave the app, helping financial providers meet their deposit growth goals.

2X
higher conversion than last gen solutions

Capture recurring bills

Bill Switch moves recurring payments, such as subscriptions, utilities and insurance, from a customer’s legacy bank to yours with card-on-file and recurring ACH updates.

40%
of recurring bills switched within 45 days

Enable Deposit and Bill Switching at onboarding

Switch Kit packages deposit and bill switching into a single embeddable onboarding flow, comprising the ultimate digital account activation solution that gives institutions a faster path to banking primacy.

Day 1
achieve primacy at onboarding
PAY-BY-PAYCHECK

Underwrite and collect loans directly from payroll

Pinwheel’s Pay-by-Paycheck solution lets lenders verify income and employment from payroll data, underwrite on real earnings, and collect repayment directly from each paycheck. It works for gig, hourly and salaried borrowers. It has been enabled for 5M+ borrowers and reduces late payments by 57% compared with standard ACH repayment.

Verify income and employment at the source

Verify returns permissioned income, employment and identity data directly from payroll, with FCRA-compliant consumer reporting support. It replaces self-reported income and document uploads, and lenders using it see a 6% improvement in default rates.

27%
decrease in income fraud with Pinwheel Verify

Verify income and employment at the source

Verify returns permissioned income, employment and identity data directly from payroll, with FCRA-compliant consumer reporting support. It replaces self-reported income and document uploads, and lenders using it see a 6% improvement in default rates.

27%
decrease in income fraud with Pinwheel Verify

Repay directly from the paycheck

Deposit Switch routes part or all of a borrower's paycheck to the lender's account at loan approval. PreMatch completes the switch without a payroll login, so repayment arrives on payday and borrowers don't drop out mid-application.

Monitor income and deposits

Banking Personalization tracks changes to income, employment status and deposit allocation in real time, so lenders can step in before a payment is missed or offer new.

Earned wage access

Power earned wage access with verified earnings

Earned wage access (EWA) gives employees on-demand access to wages they've already earned. Pinwheel gives EWA providers verified payroll data to set advance limits and routes repayment from the next paycheck.

Verify what employees have earned

Verify gives EWA providers payroll and time-based earnings data, so advance limits reflect real earnings, including for hourly and gig workers.

Route repayment to the next paycheck

Deposit Switch directs the paycheck to the provider’s account, so repayment doesn’t depend on the customer’s later action.

personalized banking

Personalize banking with real-time income data

Banking Personalization is Pinwheel's solution for seeing a customer's full financial life beyond your own accounts. 66% of consumers expect their bank or credit union to know and reward them, but only 34% feel treated as an individual.

See income and employment as they change

Banking Personalization ingests real-time changes to a customer's employer, employment status and income directly from payroll providers, so offers, alerts and guidance match their actual pay cycle.

Know where the paycheck goes

Deposit allocation monitoring shows where you stand among a customer's outside financial relationships, so you can power retention programs.

Understand recurring payments

A recurring payments dashboard shows external subscriptions, rent or mortgage, insurance and loans, revealing cross-sell opportunities that save customers money. Bill Manager adds subscription and bill management in your app.

use cases

Choose the right Pinwheel solution for your business goal

Use the table below to match your business goal to the Pinwheel solutions and products that support it.

Recommended Solutions
Direct Deposit Switching API
Recommended Solutions
Direct Deposit Switching API
Bill Switching API
Recommended Solutions
Direct Deposit Switching API
Bill Switching API
Recommended Solutions
Recommended Solutions
Direct Deposit Switching API
Income and Employment Verification API
Recommended Solutions
Direct Deposit Switching API
Income and Employment Verification API
Across the financial ecosystem

See how Pinwheel supports you

Pinwheel’s solutions apply across the financial ecosystem, with each audience prioritizing different outcomes.

Banks

Banks use Pinwheel to grow deposits, win primary banking relationships, and modernize digital account activation, while maintaining compliance across large, regulated deposit bases.

Community Banks

Community banks use Pinwheel’s modular deployment paths to compete for deposits and primacy against larger institutions without building switching or verification infrastructure in-house.

Credit Unions

Credit unions use Pinwheel to deepen member relationships through deposit switching and personalized, income-aware financial products, supporting member retention and financial wellness goals.

Lenders and verification-driven platforms

Lenders and verification-driven platforms use Pinwheel’s income and employment verification to support faster, more accurate underwriting decisions built on direct-from-source payroll data.

Fintechs and embedded finance teams

Fintechs and embedded finance teams use Pinwheel’s SDK and no-code deployment paths to launch payroll-connected features quickly, from earned wage access to income-based personalization.

Why Pinwheel

Understand what makes Pinwheel different

Pinwheel’s solution set is built on three differentiators: broad, reliable payroll platform coverage; compliance-minded data handling; and deployment flexibility that fits teams at any engineering maturity.
Conversion

The industry’s top performing deposit switch

Pinwheel’s deposit switching experience is built to maximize completion rates, helping institutions achieve 2x the direct deposit conversions and maximizing fully funded, primary banking relationships.

30%
more deposit switches than any other provider
Coverage

Market-leading payroll platform coverage

Pinwheel connects to a broad range of payroll platforms and providers, giving institutions consistent access to consumer-permissioned income and employment data across the workforce they serve.

100%
coverage of U.S. payroll scenarios
Compliance

CRA and FCRA-compliant solution positioning

Pinwheel operates as a consumer reporting agency and supports FCRA-compliant workflows for use cases like income and employment verification, giving institutions confidence in regulated data use.

CRA
and FCRA-compliant
Integrations

Integrated with top banking platforms

Pinwheel integrates with leading banking and account platforms, simplifying deployment for institutions that want to add payroll-powered solutions without a ground-up build.

DEPLOYMENT

Modular deployment with SDK and low-code paths

Institutions can deploy Pinwheel through a full SDK for maximum control, or through low-code and no-code paths for teams that need to move quickly with limited engineering resources.

DEPLOYMENT

Modular deployment with SDK and low-code paths

Institutions can deploy Pinwheel through a full SDK for maximum control, or through low-code and no-code paths for teams that need to move quickly with limited engineering resources.

security

Build securely with Pinwheel

Security and compliant data handling are built into every Pinwheel solution, not layered on afterward — supporting faster, safer product launches.

SOC 2
ISO 27001:2022
PCI DSS 4.0.1

Consumer-permissioned data handling

All data accessed through Pinwheel is consumer-permissioned, meaning users explicitly authorize access to their payroll and income information as part of each solution’s flow.

Security and reliability for financial workflows

Pinwheel is built to meet the security and reliability standards financial institutions require for production workflows handling sensitive income and employment data.

Build payroll-powered financial experiences with Pinwheel

Security and compliant data handling are built into every Pinwheel solution, not layered on afterward — supporting faster, safer product launches.

FAQs: Pinwheel API Solutions