Win direct deposit and grow member loyalty

Capture the paycheck at account opening, online or in-branch, and turn new members into primary members.

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After a competitive selection, we partnered with Pinwheel to bring this groundbreaking feature to our members. PreMatch delivers a frictionless experience, making direct deposit enrollment seamless and effortless.

Our Pinwheel partnership drives deeper customer relationships through automation. Integrating PreMatch streamlines account opening, reduces friction, and accelerates deposits, allowing banks to focus on the human side of banking.

Pinwheel’s performance surpasses our previous provider. From both an implementation and ongoing partnership perceptive, we’ve been very happy with the attention and support from their team.

We reviewed 3 more companies but Pinwheel was the only company that had direct relationships with payroll providers to enable a truly frictionless experience.

Why direct deposit switching matters for credit unions

A member who moves their paycheck to you becomes a primary member, and primary members stay.

Pinwheel switches the direct deposit at account opening, online or in-branch, so new accounts get a best-in-class onboarding experience.

Credit unions on Pinwheel see 2X more direct deposit enrollments than competitive solutions.

Achieve primacy day 1 with the Pinwheel SwitchKit

Pinwheel Deposit Switch

Capture more member deposits at account opening. Pinwheel identifies payroll accounts and presents a personalized switch offer. With PreMatch, eligible members can switch without entering payroll credentials.

30%

more switches than competitive solutions

Pinwheel Smart Branch

Move beyond account opening to instant account funding for members that prefer to open accounts in-branch. Enable your tellers to securely assist members with switching their direct deposits using a personalized device-device enabled QR code.

60%

of members still prefer opening accounts in-branch

Pinwheel Bill Switch

Help members cut ties with their legacy bank with industry’s only solution to enable 1-click bill switching from within your app.

40%

of recurring bills identified switched within 45 days

Pinwheel Deposit Switch

Capture more member deposits at account opening. Pinwheel identifies payroll accounts and presents a personalized switch offer. With PreMatch, eligible members can switch without entering payroll credentials.

30%

more switches than competitive solutions

Pinwheel Smart Branch

Move beyond account opening to instant account funding for members that prefer to open accounts in-branch. Enable your tellers to securely assist members with switching their direct deposits using a personalized device-device enabled QR code.

60%

of members still prefer opening accounts in-branch

Pinwheel Bill Switch

Help members cut ties with their legacy bank with industry’s only solution to enable 1-click bill switching from within your app.

40%

of recurring bills identified switched within 45 days

Deepen member relationships with personalized products

Pinwheel Verify

Expedite the underwriting process with real-time access to your members’ source of truth income and employment data. Enable ongoing monitoring to proactively qualify members for better products and rates throughout their lifecycle.

85%

of U.S. workers qualify for paperless verification

Pinwheel Verify

Expedite the underwriting process with real-time access to your members’ source of truth income and employment data. Enable ongoing monitoring to proactively qualify members for better products and rates throughout their lifecycle.

85%

of U.S. workers qualify for paperless verification

Member goals by use case

Buyer goal
Deposit Switch

Our industry-leading direct deposit switching API covers 100% of U.S. payroll scenarios with flexible switch methods across our network of 2k+ partners.

best for
Digital account opening
Smart Branch

Simplify in-branch direct deposit switching, helping members activate their accounts while reducing manual work.

best for
Teller account opening
Switch Kit

Switch Kit accelerates day-one primacy and funding by seamlessly embedding Deposit Switch and Bill Switch into the account opening flow.

best for
Growth & primacy
Verify

Real-time income andemployment data API to manage lending risk, grow repayment rates, improve underwriting models, and more.

best for
Engagement & lending

Leading credit unions powered by Pinwheel

Getting started is easy

Let’s talk about how Pinwheel can deliver game-changing results for your acquisition funnel.

FAQs: Direct deposit switching FAQs for credit unions