Founded in 1934, EECU is a credit union based in Fort Worth, TX. With $3.85B+ in assets, EECU offers a wide range of financial services, including personal banking, business banking, and wealth management.
EECU has been recognized as a top Credit Union in Texas on Forbes’ list of America’s Best-in-state Credit Unions 2024.
"Pinwheel's performance surpasses our previous provider. From both an implementation and ongoing partnership perspective, we've been very happy with the attention and support from their team." Tim Burch, Chief Information Officer at EECU
Challenge
EECU wanted to deepen primacy with their customers, appeal to younger audiences, and grow their low-cost consumer deposits. Their previous digital deposit switching solution delivered a less intuitive user experience, resulting in a poor success rate.
Solution
In 2024, EECU implemented Pinwheel PreMatch, which allows users to bypass platform search and credentialed login. Instead, PreMatch proactively identifies the user’s payroll account and authenticates using a one-time passcode.
Results
EECU implemented Pinwheel Deposit Switch with PreMatch in just 3 weeks and saw an immediate impact on conversion.
