Deposit Switch | Pinwheel

The key to unlocking customer value and engagement

Become the first and final destination of your customer’s direct deposit, regardless of income type or source.

Become the primary bank

33%

of customers are loyal to the bank where they receive their direct deposit. 53% of millennials and 64% of baby boomers say their primary financial provider is the institution where they receive their direct deposit.

Harland Clarke ➔

Maximize lifetime value

According to our research, customers who direct deposit into an account have a

32x

greater LTV than customers who do not.

Optimize activation

Automating the deposit switch process improves the customer experience.

~40%

of consumers say automated direct deposit switching is the most valuable feature when opening an account. 93% of U.S. workers are paid by direct deposit.

Insider Intelligence ➔

100% coverage

Whether your customer is a full-time employee, a gig worker, receives unemployment benefits or SSI payments… regardless of income source, they can use Deposit Switch to set up their direct deposit in a few clicks. (Learn more below.)

The most comprehensive direct deposit switching solution yet

Any time. Any place.

Deposit Switch’s flexibility and customizations mean you can implement at any stage in the customer journey, and across one or multiple channels, from physical branch to website to app, and even on paid media.

Competitive insights

Payroll connectivity paves the way for understanding true share of wallet, discovering previously hidden segments, personalizing services and promotions, and offering new products.

From no-code and Smart Branch to API

Deposit Switch can be launched in days even without engineering resources, or fully implemented with deep API integration.

Intelligent scenario detection

Pinwheel’s sophisticated payroll systems integrations, alternate pathing, and dynamic failsafes, all contribute to a best-in-class user experience.

Pinwheels Anytime Any place switching facility

Pinwheels infographic -
From no code to api

100% coverage

Any time. Any place.

Competitive insights

Payroll connectivity paves the way for understanding true share of wallet, discovering previously hidden segments, personalizing services and promotions, and offering new products.

From no-code to API

Deposit Switch can be launched in days even without engineering resources, or fully implemented with deep API integration.

Intelligent scenario detection

Pinwheel’s sophisticated payroll systems integrations, alternate pathing, and dynamic failsafes, all contribute to a best-in-class user experience.

Demo Video: Pinwheel’s direct deposit switching solution

Take a tour of Pinwheel's API and learn how to level-up your direct deposits.

Watch now ➔

The comprehensive direct deposit switching solution

Pinwheel Deposit Switch serves your customers an appropriate, optimized deposit switching flow based on their unique context and income source.

pinwheels direct deposit switching process

Pinwheels automated direct deposit switching

Pinwheels form based direct deposit switching process

The ultimate guide to automated direct deposit switching

46% of U.S. workers are looking for a new bank. Here's how to capture them.

We've compiled our learnings from helping companies capture more direct deposits in less time. Beat the competition and download Pinwheel's ultimate guide to automated direct deposit switching.

Download now ➔

The API that delivers meaningful results

Leading banks and fintechs are using Pinwheel to boost direct deposit growth.

20%

direct deposit penetration growth for a top 5 neobank, one month after implementing Pinwheel’s API.

75%

potential increase in direct deposits.

34%

average end to end conversion rate.

Leading wealth management firm partners with Pinwheel to take its wealth-building solutions to the next level

With the help of Pinwheel, a top wealth management fintech replaced manual direct deposit switching with an automated process for millions of users.

The Pinwheel Advantage

Deposit switching for all income types

The only API provider that supports deposit switching for all types of income to dramatically increase conversion.

Automated direct deposit switching in-branch

Offer a convenient, digital deposit switching experience across channels with the only provider that enables in-branch switches.

Launch earned wage access

Paired with Pinwheel Earnings Stream, you can incentivize customers to become eligible for earned wage access by switching their direct deposit to you.

Support for customers who prefer a non-digital switch

Customers have the option to generate a pre-filled form to complete a switch directly with their employer.

The next generation of direct deposit