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FLINT, MI | Financial Plus Credit Union announced that it has selected Pinwheel to power their activation and engagement programs. Pinwheel’s best-in-class direct deposit switching solution beat competitors by over 30% in a head-to-head test, underscoring Pinwheel’s market position as the industry’s top converting deposit switch solution.
Pinwheel’s platform is specifically designed to help financial institutions increase member acquisition, boost deposits, and elevate engagement by making it easy to onboard new members. Financial Plus’s decision to implement Pinwheel was rooted in a shared vision of putting members at the center of the banking experience while enabling consistent growth and revenue opportunities.
"Our partnership with Pinwheel will make it easier for members to take full advantage of their accounts from day one,” said Jessica McNier, SVP and Chief Innovation Officer at Financial Plus. “By removing the friction from switching direct deposit, we’re creating a smoother, more connected experience by using the network of partners we have built to serve up the Pinwheel technology. From the account opening journey with MANTL to our digital banking ecosystem with Banno, we look to meet members wherever they are at in their journey."
Pinwheel’s data connectivity platform seamlessly integrates with employers, payroll providers, and other financial data sources, empowering customers to effortlessly manage direct deposit and income qualified services across multiple financial touchpoints. Pinwheel recently announced the expansion of their solution suite to include bill switching and bill management, enabling credit unions to continue to differentiate themselves with innovative solutions that simplify and improve their members’ complex financial lives.
"We are thrilled that our integrations with Jack Henry and MANTL have made it possible for us to partner with incredible community-based organizations like Financial Plus. Together, we are ensuring Financial Plus can deliver an exceptional digital experience that improves members' control of their financial lives." Crystal Gopman, Chief Marketing Officer at Pinwheel.
Financial Plus Credit Union
Since 1952, Financial Plus has been putting today’s needs and tomorrow’s dreams all within reach. Owned by over 80,000 members with more than $1.6 billion in assets, the credit union provides a full range of modern, easily accessible banking products and services to all throughout the state of Michigan. For more information, visit www.myfpcu.com or call (800) 748- 0451.
Contact
Madeline Mason
Public Relations and Social Media Specialist
Pinwheel
Pinwheel helps banks win primacy by making switching direct deposits easy. Through exclusive and first-of-its-kind partnerships with payroll providers, Pinwheel can instantly authenticate consumers without credentials. This new product provides best-in-class conversion, greater security, better insights, and a seamless UX for switching direct deposits at the world's leading financial institutions. The Pinwheel Prime platform has enterprise-grade security protocols to power connections to over 1,800 platforms (covering up to 100% of US workers paid via direct deposit) and over 1.5 million employers. From that point of connectivity, leading fintechs and financial institutions (such as Block's Cash App, Citizens Bank, Acorns, Credit Karma, and more) leverage us to power direct deposit switching, earned wage access, income & employment verification, and build innovative new products. Pinwheel is trusted and funded with $77M by top-tier investors such as GGV, Coatue, First Round Capital, and more.
Contact
Caroline Essex
caroline@baytobaycommunications.com
Content originally announced by Financial Plus Credit Union.
