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In the ever-evolving landscape of banking and fintech, winning the primary banking relationship has never been more difficult. In our recent white paper, Primacy in personalized banking: a moving target, we reveal new consumer insights that emphasize the importance of offering seamless digital experiences to win and keep customers.
To enable our clients to keep up with these evolving consumer preferences and achieve industry leading conversion rates, our Deposit Switch, Verify, Earnings Stream and Tax products include multiple potential user experiences. Our intelligent algorithm, Pinwheel Prime, assesses hundreds of variables to route each end user to the most optimal experience, tailored to their unique needs.
Introducing SafeLink
One of our conversion experiences, NativeLink, enhances security and conversion by allowing users to leverage their saved passwords and biometrics when logging in to their payroll account.
Originally, NativeLink was designed for seamless integration within a bank’s native mobile app. However, we quickly recognized the need to expand this frictionless, high converting authorization solution to our customers’ mobile and desktop websites.
Pinwheel’s SafeLink ensures all users - regardless of whether they are on a bank’s app or website - are able to access our NativeLink flow and take advantage of their saved passwords or biometrics when logging into their payroll account.
How SafeLink works
Once Pinwheel Prime routes the user to the NativeLink experience, SafeLink ensures the user can navigate to their payroll provider’s login page and leveraging saved passwords or biometrics.
If a user accesses NativeLink on a mobile website, SafeLink will appear, enabling them to complete the switch without downloading the bank’s mobile app.
If a user is attempting to login through NativeLink on a desktop, we will surface a QR code so the user can take advantage of the saved passwords or biometrics stored on their mobile device to complete the switch.
Remarkable results
The launch of SafeLink has been a game-changer, extending access to the NativeLink flow to end users by more than 50% at the time of launch. Ensuring that now 100% of users that access the NativeLink flow have the ability to login with saved passwords or biometrics.
Conclusion:
Pinwheel SafeLink has transformed our ability to offer users routed through NativeLink a frictionless login experience. By integrating cutting-edge technology with user-centric design, SafeLink ensures that financial institutions can offer a streamlined, efficient flow that drives better results and higher user satisfaction.
Be sure to check out our white paper, Primacy in personalized banking: a moving target to learn more about how personalized, frictionless experiences are the new table stakes.
If you would like to explore how Pinwheel can help you set new standards in banking excellence, schedule a demo!
